@conference{5e81f7942b5040e6a56711affa762441,
title = "Social psychology : a means of marketers maintaining and building internal influence in the firm by influencing the delivery of brand promises made in marketing communications activity",
author = "Keith Glanfield and Anna-Lena Ackfeldt",
year = "2016",
language = "English",
note = "21st Corporate Marketing and Communication Conference : Integrated Communications and Branding Past, Present, Future, CMC2016 ; Conference date: 07-04-2016 Through 08-04-2016",
}