Some like it hot: the role of identity, website, co-creation behavior on identification and love

Keyphrases

• Airbnb 100%
• Co-creation Behavior 100%
• Travellers 33%
• Perceived Value 33%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Value Creation 16%
• Social Identity 16%
• Fuzzy Sets 16%
• Complexity Theory 16%
• Brand Love 16%
• Value Perspective 16%
• Tourism Studies 16%
• Customer Attractiveness 16%
• Identity Values 16%
• Equifinality 16%
• Tourism Managers 16%

Social Sciences

• Co-Creation 100%
• Airbnb 100%
• Structural Equation Modeling 16%
• Complexity Theory 16%