Spillover effects of service failures in coalition loyalty programs: the buffering effect of special treatment benefits
- Jan H. Schumann
- , Nancy V. Wünderlich
- , Heiner Evanschitzky
- Universität Passau
- Universität Paderborn
Research output: Contribution to journal › Article › peer-review
63
Link opens in a new tab
Citations
(SciVal)
698
Downloads
(Pure)