TY - GEN
T1 - Start afresh
T2 - breathe life into your marketing
AU - Leask, Graham
PY - 2008/12/17
Y1 - 2008/12/17
N2 - Strategy may be defined as the pattern of activities that leads to achievement of your goal. In pharma companies our goals are normally ascribed to sales targets, with turnover being seen as a proxy for profit. Managers that fail to achieve their sales targets, however, often fail to follow a rational process to investigate possible causes. This is a necessary step to remedy the situation and if they were to do this, they would save time, money and effort.
AB - Strategy may be defined as the pattern of activities that leads to achievement of your goal. In pharma companies our goals are normally ascribed to sales targets, with turnover being seen as a proxy for profit. Managers that fail to achieve their sales targets, however, often fail to follow a rational process to investigate possible causes. This is a necessary step to remedy the situation and if they were to do this, they would save time, money and effort.
UR - http://www.pmlive.com/pharma_news/start_afresh_106155
M3 - Article
SN - 1740-5084
JO - Pharmaceutical Market Europe
JF - Pharmaceutical Market Europe
ER -