Stereotypes of salespeople in Taiwan: an empirical examination and research agenda

Nick J. Lee; John Rudd; Amanda T. Beatson; John W. Cadogan; Anne L. Souchon; Yuh-Jin Lin

Stereotypes of salespeople in Taiwan: an empirical examination and research agenda

Nick J. Lee, John Rudd, Amanda T. Beatson, John W. Cadogan, Anne L. Souchon, Yuh-Jin Lin

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Abstract

Stereotypes of salespeople are common currency in US media outlets, and research suggests that these stereotypes are uniformly negative. However there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.

Original language	English
Number of pages	14
Publication status	Published - 2005
Event	UK Academy of Marketing Conference - Dublin, Ireland Duration: 1 Jul 2005 → 1 Jul 2005

Conference

Conference	UK Academy of Marketing Conference
Country/Territory	Ireland
City	Dublin
Period	1/07/05 → 1/07/05

Keywords

salespeople
stereotypes
international marketing

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Stereotypes of salespeople in TaiwanAccepted author manuscript, 63.9 KBLicence: CC BY 3.0

Cite this

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title = "Stereotypes of salespeople in Taiwan: an empirical examination and research agenda",

abstract = "Stereotypes of salespeople are common currency in US media outlets, and research suggests that these stereotypes are uniformly negative. However there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.",

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T2 - UK Academy of Marketing Conference

AU - Lee, Nick J.

AU - Rudd, John

AU - Beatson, Amanda T.

AU - Cadogan, John W.

AU - Souchon, Anne L.

AU - Lin, Yuh-Jin

PY - 2005

Y1 - 2005

N2 - Stereotypes of salespeople are common currency in US media outlets, and research suggests that these stereotypes are uniformly negative. However there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.

AB - Stereotypes of salespeople are common currency in US media outlets, and research suggests that these stereotypes are uniformly negative. However there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.

KW - salespeople

KW - stereotypes

KW - international marketing

M3 - Unpublished Conference Paper

Y2 - 1 July 2005 through 1 July 2005

ER -

Stereotypes of salespeople in Taiwan: an empirical examination and research agenda

Abstract

Conference

Keywords

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