Stories of Servitization

Dan Andrews (Designer)

Research output: Non-textual form › Software

2 Unpublished Conference Paper
1 Book

3 results

2020
Creating Compelling Stories of Servitization: A Process to Help Engage Stakeholders with Change
Andrews, D. & Baines, T., 28 Jul 2020, Birmingham.
Research output: Book/Report › Book
2019
The Stakeholder's Journey:Employing the Hero's Journey to Analyze and Generate Organizational Myths
Andrews, D., Beltagui, A. & Baines, T., 1 Aug 2019.
Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Open Access
2018
Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services
Andrews, D., Baines, T. S., Ziaee Bigdeli, A. & Beltagui, A., 2018, p. 1. 10 p.
Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Open Access
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