Strategic responses of firms towards the impact of national culture on innovativeness

Erik Mooi, Jort van Herk, Ad de Jong, Vasilios Theoharakis

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of the 2009 INFORMS Marketing Science Conference
Publication statusPublished - 2009
Event2009 INFORMS marketing science conference - Ann Arbor, MI, United States
Duration: 4 Jun 20096 Jun 2009


Conference2009 INFORMS marketing science conference
Country/TerritoryUnited States
CityAnn Arbor, MI

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