Strategic responses of firms towards the impact of national culture on innovativeness

Erik Mooi, Jort van Herk, Ad de Jong, Vasilios Theoharakis

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 2009 INFORMS Marketing Science Conference
Publication statusPublished - 2009
Event2009 INFORMS marketing science conference - Ann Arbor, MI, United States
Duration: 4 Jun 20096 Jun 2009

Conference

Conference2009 INFORMS marketing science conference
CountryUnited States
CityAnn Arbor, MI
Period4/06/096/06/09

Cite this

Mooi, E., van Herk, J., de Jong, A., & Theoharakis, V. (2009). Strategic responses of firms towards the impact of national culture on innovativeness. In Proceedings of the 2009 INFORMS Marketing Science Conference