Strategic responses of firms towards the impact of national culture on innovativeness

Erik Mooi, Jort van Herk, Ad de Jong, Vasilios Theoharakis

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 2009 INFORMS Marketing Science Conference
Publication status	Published - 2009
Event	2009 INFORMS marketing science conference - Ann Arbor, MI, United States Duration: 4 Jun 2009 → 6 Jun 2009

Conference	2009 INFORMS marketing science conference
Country/Territory	United States
City	Ann Arbor, MI
Period	4/06/09 → 6/06/09

Cite this

@inproceedings{f98dec7175194795b7989b7c35b9887c,

title = "Strategic responses of firms towards the impact of national culture on innovativeness",

author = "Erik Mooi and {van Herk}, Jort and {de Jong}, Ad and Vasilios Theoharakis",

year = "2009",

language = "English",

booktitle = "Proceedings of the 2009 INFORMS Marketing Science Conference",

note = "2009 INFORMS marketing science conference ; Conference date: 04-06-2009 Through 06-06-2009",

}

TY - GEN

T1 - Strategic responses of firms towards the impact of national culture on innovativeness

AU - Mooi, Erik

AU - van Herk, Jort

AU - de Jong, Ad

AU - Theoharakis, Vasilios

PY - 2009

Y1 - 2009

M3 - Conference publication

BT - Proceedings of the 2009 INFORMS Marketing Science Conference

T2 - 2009 INFORMS marketing science conference

Y2 - 4 June 2009 through 6 June 2009

ER -