Strategies for an Efficient Official Publicity Campaign

Juan Neirotti*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


We consider the process of opinion formation, in a society where there is a set of rules B that indicates whether a social instance is acceptable. Public opinion is formed by the integration of the voters’ attitudes which can be either conservative (mostly in agreement with B) or liberal (mostly in disagreement with B and in agreement with peer voters). These attitudes are represented by stable fixed points in the phase space of the system. In this article we study the properties of a perturbative term, mimicking the effects of a publicity campaign, that pushes the system from the basin of attraction of the liberal fixed point into the basin of the conservative point, when both fixed points are equally likely.
Original languageEnglish
Article number24
JournalJournal of Statistical Physics
Issue number2
Early online date29 Apr 2021
Publication statusPublished - May 2021

Bibliographical note

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  • Disordered systems
  • Online learning
  • Sociophysics


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