Strategies for an Efficient Official Publicity Campaign

Juan Neirotti*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

We consider the process of opinion formation, in a society where there is a set of rules B that indicates whether a social instance is acceptable. Public opinion is formed by the integration of the voters’ attitudes which can be either conservative (mostly in agreement with B) or liberal (mostly in disagreement with B and in agreement with peer voters). These attitudes are represented by stable fixed points in the phase space of the system. In this article we study the properties of a perturbative term, mimicking the effects of a publicity campaign, that pushes the system from the basin of attraction of the liberal fixed point into the basin of the conservative point, when both fixed points are equally likely.
Original languageEnglish
Article number24
JournalJournal of Statistical Physics
Volume183
Issue number2
Early online date29 Apr 2021
DOIs
Publication statusPublished - May 2021

Bibliographical note

This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

Keywords

  • Disordered systems
  • Online learning
  • Sociophysics

Fingerprint

Dive into the research topics of 'Strategies for an Efficient Official Publicity Campaign'. Together they form a unique fingerprint.

Cite this