Strategies for sustaining manufacturing competitiveness: case studies of Australian firms

Claudine Soosay, Breno Nunes, David Bennett, Amrik Sohal, Juhaini Jabar, Mats Winroth

Research output: Chapter in Book/Published conference outputConference publication


This study investigates the strategies adopted by Australian manufacturing firms to sustain their local production and competitiveness, including during the period of the recent global financial crisis. Six Australian manufacturing organisations in different sectors were selected and analysed using the market-based and resource-based views, and components of the DRAMA framework. The findings highlight several factors and company efforts to sustain manufacturing operations. These organisations pursued a range of manufacturing strategies to enable distinctive offerings in the marketplace and used various ways to differentiate themselves. This was possible through the portfolio of capabilities that determine their continued production and business performance over the period. This study provides important lessons for managers in manufacturing organisations and demonstrates how differing capabilities and strategies of firms can impact the competitiveness of local production, not only in times of economic crisis but also in the long run to sustainable competitiveness in the future.
Original languageEnglish
Title of host publicationAdvances in manufacturing technology XXVI : tenth international conference on manufacturing research
Subtitle of host publicationincorporating the 27th national conference on manufacturing research : manufacturing technology and operations to sustain business success
EditorsT.S. Baines, B.T. Clegg, D.K. Harrison
PublisherAston University
Number of pages6
ISBN (Print)978-1-90586660-1
Publication statusPublished - 2012
Event10th International Conference on Manufacturing Research - Aston University, Birmingham, United Kingdom
Duration: 10 Sept 201213 Sept 2012


Conference10th International Conference on Manufacturing Research
Abbreviated titleICMR 2012
Country/TerritoryUnited Kingdom
OtherIncorporating the 27 th National Conference on Manufacturing Research

Bibliographical note

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