Strategy as practice: Interactive governance spaces and the corporate strategies of retail transnationals

Mark J. Palmer*, Paula O'Kane

*Corresponding author for this work

Research output: Contribution to journalArticle


There is growing interest in the role of corporate governance systems within the strategy-making process of firms. Using a 'strategy as practice' perspective, we conceptualize the governance system as a contested space in which management and security analysts mutually adapt/transform and enact corporate strategies vis-à-vis argumentation. Synthesizing this micropractice perspective within corporate governance research, the supple role of securities analysts' arguments in shaping corporate strategies assumes a new significance. It also provides a basis for observing and understanding the contested nature of the retail internationalization process. The implications and opportunities for management studies and economic geography are considered. © The Author (2007). Published by Oxford Press. All rights reserved.

Original languageEnglish
Pages (from-to)515-535
Number of pages21
JournalJournal of Economic Geography
Issue number4
Publication statusPublished - Jul 2007



  • argumentation
  • corporate governance
  • retail transnationals
  • strategy-as-practice

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