Success factors in a forming strategic positioning of manufacturing operations within global supply chains

Watcharavee Chandraprakaikul, Tim S. Baines, Roland Y.G. Lim, Araya Sakburanapech

Research output: Contribution to conferencePaper

Abstract

Managing supply chains effectively has become a critical element in enhancing company profitability and has been identified as the new frontier of competitive advantage. An important element of effective supply chain management is the strategic positioning of the company. The strategic positioning process is concerned with the choice of production-centred activities a company carries out internally and those provided externally. Strategic positioning within manufacturing supply chains however is a relatively recent research topic with apparently few articles currently available that explicitly address associated issues directly. Moreover there is no previous research working strategic positioning of manufacturing operations in global context. Therefore the purpose of this paper is to explore strategic positioning within global supply chains. This paper is based on three cases drawn from the cross industry sector manufacturing companies. It describes an exploratory analysis which is aimed at gaining insight into the success factor to form a strategic positioning within global supply chains.
Original languageEnglish
Publication statusUnpublished - 2007
Event2nd international conference on operations and supply chain management - Bangkok, Thailand
Duration: 18 May 200720 May 2007

Conference

Conference2nd international conference on operations and supply chain management
CountryThailand
CityBangkok
Period18/05/0720/05/07

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Keywords

  • strategic positioning
  • manufacturing
  • global supply chain

Cite this

Chandraprakaikul, W., Baines, T. S., Lim, R. Y. G., & Sakburanapech, A. (2007). Success factors in a forming strategic positioning of manufacturing operations within global supply chains. Paper presented at 2nd international conference on operations and supply chain management, Bangkok, Thailand.