Survival and the animal spirit: marketing lessons from evolution

John A.A. Saunders

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

Cite this

Saunders, J. A. A. (2009). Survival and the animal spirit: marketing lessons from evolution. Paper presented at 38th European Marketing Academy Conference, Nantes, France.