Survival and the animal spirit: marketing lessons from evolution

John A.A. Saunders

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusUnpublished - 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 2009 → 29 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
Country/TerritoryFrance
CityNantes
Period25/05/09 → 29/05/09
OtherMarketing and the core disciplines

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