Sustainability and Sustainable Development Strategies in the U.K. Plastic Electronics Industry

Helen M Borland, Yohan Bhatti, Adam Lindgreen

Research output: Contribution to journalArticlepeer-review


The growing plastic electronics industry constitutes an important arena for addressing sustainability challenges. This study integrates literature related to eco-innovations and ecocentric business strategies to investigate its ability to adopt a sustainable development strategy on the basis of ecological sustainability. An exploratory qualitative study in the U.K. market reveals the need for both technological-push and market-pull factors to guide technological development. Awareness of sustainable development and the potential to support it are high, but actors in this sector do not prioritize these concerns. Efforts to increase commitment to sustainable development must address three distinctive groups: innovative developers, supplier/manufacturers, and industry facilitators. Articulating the importance of sustainable development might create incentives and generate market pull. The industry also has potential to support sustainable development, which then can support industry development. This article thus offers theoretical insights for ecocentric eco-innovations, ecocentric business strategy, and ecocentric visionary leadership, along with managerial, industry, and policy implications.

Original languageEnglish
Pages (from-to)805-818
Number of pages14
JournalCorporate Social Responsibility and Environmental Management
Issue number4
Early online date11 Feb 2019
Publication statusPublished - 1 Jul 2019

Bibliographical note

This is the peer reviewed version of the following article: Borland H, Bhatti Y, Lindgreen A. Sustainability and sustainable development strategies in the U.K. plastic electronics industry. Corp Soc Resp Env Ma. 2019;1–14, which has been published in final form at  This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.


  • eco-innovations
  • ecocentric industry strategy
  • plastic electronics
  • sustainability vision
  • sustainable development


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