Sustainable competitive advantage in electronic business: towards a contingency perspective of the resource-based view

John Fahy, Graham J. Hooley

    Research output: Contribution to journalArticle

    Abstract

    Our understanding of the nature of competitive advantage has not been helped by a tendency for theorists to adopt a unitary position, suggesting, for example, that advantage is industry based or resource based. In examining the nature of competitive advantage in an electronic business (e-business) environment this paper adopts a contingency perspective. Several intriguing questions emerge. Do 'new economy' companies have different resource profiles to 'old economy' companies? Are the patterns of resource development and accumulation different? Are attained advantages less sustainable for e-businesses? These are the kinds of themes examined in this paper. The literature on competitive advantage is reviewed as are the challenges posed by the recent changes in the business environment.Two broad sets of firms are identified as emerging out of the e-business shake up and the resource profiles of these firms are discussed. Several research propositions are advanced and the implications for research and practice are discussed.
    Original languageEnglish
    Pages (from-to)241-253
    Number of pages13
    JournalJournal of Strategic Marketing
    Volume10
    Issue number4
    DOIs
    Publication statusPublished - 2002

    Keywords

    • Sustainable Competitive Advantage
    • Competitive Advantage
    • contingency perspective
    • resource-BASED view
    • electronic business

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