What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision and mission, and top management driving force positively influence corporate identity management.
|Title of host publication
|Building Corporate Identity, Image and Reputation in the Digital Era
|T.C. Melewar, Charles Dennis, Pantea Foroudi
|Number of pages
|Published - 30 Jul 2021