Abstract
Purpose — Using the Cognitive-Affective-Normative (CAN) model, this study highlights the role of self-regulated learning (SRL) and organisational culture and delves into the link between technophobia and a manager’s intention to adopt generative artificial intelligence (AI) in management practices.
Design/methodology/approach — An empirical study was conducted through a survey of 528 business managers from China.
Findings — The study reveals that technophobia is negatively related to a manager’s intention to adopt generative AI, while SRL is positively related to the intention to adopt generative AI. Moreover, SRL reduces the negative impact of technophobia on AI adoption. Open organisational cultures reduce the need for SRL.
Originality — This study goes beyond a purely technical perspective towards a "human-side" view on understanding managers’ adoption of generative AI. This study is an early attempt to apply the CAN model to analysing the connection between technophobia, SRL, organisational culture, and the intention to adopt generative AI.
Design/methodology/approach — An empirical study was conducted through a survey of 528 business managers from China.
Findings — The study reveals that technophobia is negatively related to a manager’s intention to adopt generative AI, while SRL is positively related to the intention to adopt generative AI. Moreover, SRL reduces the negative impact of technophobia on AI adoption. Open organisational cultures reduce the need for SRL.
Originality — This study goes beyond a purely technical perspective towards a "human-side" view on understanding managers’ adoption of generative AI. This study is an early attempt to apply the CAN model to analysing the connection between technophobia, SRL, organisational culture, and the intention to adopt generative AI.
| Original language | English |
|---|---|
| Number of pages | 19 |
| Journal | Journal of Managerial Psychology |
| Early online date | 6 Feb 2025 |
| DOIs | |
| Publication status | E-pub ahead of print - 6 Feb 2025 |
Bibliographical note
Copyright © 2025, Emerald Publishing Limited. This author's accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact [email protected]Keywords
- Technophobia; self-regulated learning (SRL); innovation adoption; generative AI; Cognitive-Affective-Normative (CAN) model