Abstract
This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.
| Original language | English |
|---|---|
| Pages | 1 |
| Number of pages | 10 |
| Publication status | Published - 2018 |
| Event | 25th International EurOMA Conference - Budapest, Hungary Duration: 24 Jun 2018 → 26 Jun 2018 |
Conference
| Conference | 25th International EurOMA Conference |
|---|---|
| Country | Hungary |
| City | Budapest |
| Period | 24/06/18 → 26/06/18 |
Bibliographical note
© 2018 The AuthorsKeywords
- Storytelling
- Organizational change
- Servitization
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Andrews, D., Baines, T. S., Ziaee Bigdeli, A., & Beltagui, A. (2018). Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services. 1. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.