Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

Daniel Andrews; Timothy S Baines; Ali Ziaee Bigdeli; Ahmad Beltagui

Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

Daniel Andrews, Timothy S Baines, Ali Ziaee Bigdeli, Ahmad Beltagui

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Abstract

This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.

Original language	English
Pages	1
Number of pages	10
Publication status	Published - 2018
Event	25th International EurOMA Conference - Budapest, Hungary Duration: 24 Jun 2018 → 26 Jun 2018

Conference

Conference	25th International EurOMA Conference
Country/Territory	Hungary
City	Budapest
Period	24/06/18 → 26/06/18

Bibliographical note

Keywords

Storytelling
Organizational change
Servitization

Access to Document

Telling Tales of Transformation
© 2018 The Authors
Accepted author manuscript, 343 KB

Cite this

@conference{879b39260be942cbbc090eedd0e6c0a4,

title = "Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services",

abstract = "This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner{\textquoteright}s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.",

keywords = "Storytelling, Organizational change, Servitization",

author = "Daniel Andrews and Baines, {Timothy S} and {Ziaee Bigdeli}, Ali and Ahmad Beltagui",

note = "{\textcopyright} 2018 The Authors; 25th International EurOMA Conference ; Conference date: 24-06-2018 Through 26-06-2018",

year = "2018",

language = "English",

pages = "1",

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Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services. / Andrews, Daniel ; Baines, Timothy S ; Ziaee Bigdeli, Ali et al.
2018. 1 Paper presented at 25th International EurOMA Conference, Budapest, Hungary.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

TY - CONF

T1 - Telling Tales of Transformation

T2 - 25th International EurOMA Conference

AU - Andrews, Daniel

AU - Baines, Timothy S

AU - Ziaee Bigdeli, Ali

AU - Beltagui, Ahmad

PY - 2018

Y1 - 2018

N2 - This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.

AB - This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.

KW - Storytelling

KW - Organizational change

KW - Servitization

UR - http://euroma2018.org/

M3 - Unpublished Conference Paper

SP - 1

Y2 - 24 June 2018 through 26 June 2018

ER -

Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

Abstract

Conference

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Stories of Servitization

Creating Compelling Stories of Servitization: A Process to Help Engage Stakeholders with Change

Advanced Services Growth

Cite this

Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

Abstract

Conference

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Research output

Stories of Servitization

Creating Compelling Stories of Servitization: A Process to Help Engage Stakeholders with Change

Activities

Advanced Services Growth

Cite this