Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

Research output: Contribution to conferencePaper

Abstract

This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.
Original languageEnglish
Pages1
Number of pages10
Publication statusPublished - 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018

Conference

Conference25th International EurOMA Conference
CountryHungary
CityBudapest
Period24/06/1826/06/18

Bibliographical note

© 2018 The Authors

Keywords

  • Storytelling
  • Organizational change
  • Servitization

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