Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Business & Economics

• Retail Marketing 100%
• Patronage 81%
• Marketing Mix 76%
• Meta-analysis 72%
• Testing 59%
• Retail Patronage 37%
• Shopping 27%
• Retail 26%
• Effect Size 11%
• Store Location 11%
• Distribution Management 11%
• Management Incentives 10%
• World Wide Web 10%
• Agglomeration 10%
• Product Management 9%
• Communication Management 9%
• Brand Management 9%
• Incentives 8%
• Service Management 8%
• Word-of-mouth 7%
• Data Sources 7%
• Innovativeness 7%
• Indirect Effects 7%
• Atmosphere 7%
• Guidance 7%
• Gross Domestic Product 6%
• Direct Effect 6%
• Agenda 6%
• Food 5%
• Developed Countries 5%
• Retailers 5%
• Purchase 5%