Abstract
This paper will explore a data-driven approach called Sales Resource Management (SRM) that can provide real insight into sales management. The DSMT (Diagnosis, Strategy, Metrics and Tools) framework can be used to solve field sales management challenges. This paper focus on the 6P's strategy of SRM and illustrates how to use them to solve the CAPS (Concentration, Attrition, Performance and Spend) challenges.
Original language | English |
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Title of host publication | FITME 2010 - 2010 International Conference on Future Information Technology and Management Engineering |
Subtitle of host publication | proceedings |
Editors | Qingyuan Zhou |
Publisher | IEEE |
Pages | 150-153 |
Number of pages | 4 |
Volume | 2 |
ISBN (Electronic) | 978-1-4244-9089-9 , 978-1-4244-9087-5 |
ISBN (Print) | 978-1-4244-9088-2 |
DOIs | |
Publication status | Published - 2010 |
Event | 2010 International Conference on Future Information Technology and Management Engineering - Changzhou, China Duration: 9 Oct 2010 → 10 Oct 2010 |
Conference
Conference | 2010 International Conference on Future Information Technology and Management Engineering |
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Abbreviated title | FITME 2010 |
Country/Territory | China |
City | Changzhou |
Period | 9/10/10 → 10/10/10 |
Keywords
- 6P's
- DSMT framework
- sales resource management