The brain in business: the case for organizational cognitive neuroscience?

Research output: Contribution to journalArticle

Abstract

The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicabity. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.
Original languageEnglish
JournalNature Precedings
Volumeonline
DOIs
Publication statusPublished - 5 Aug 2008

Bibliographical note

This document is licensed to the public under the Creative Commons Attribution 3.0 License.

Keywords

  • cognitive neuroscientific techniques
  • social behaviour
  • social cognitive neuroscience
  • organisational cognitive neuroscience
  • cognitive neuroscience
  • human behaviour
  • organizations
  • natural ecology

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