The changing sales environment: implications for sales research and practice

Nicholas Lee

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Oxford handbook of strategic sales and sales management
EditorsDavid W. Cravens, Kenneth Le Munier-FitzHugh, Nigel F. Piercy
Place of PublicationOxford (UK)
PublisherOxford University Press
ISBN (Print)978-0-19-966461-0, 0-19-966461-7, 978-0-19-956945-8
Publication statusPublished - 22 Nov 2011

Publication series

NameOxford handbooks in business and management

Cite this

Lee, N. (2011). The changing sales environment: implications for sales research and practice. In D. W. Cravens, K. Le Munier-FitzHugh, & N. F. Piercy (Eds.), The Oxford handbook of strategic sales and sales management (Oxford handbooks in business and management). Oxford University Press.