The channel health index: a metric to capture the motivation of business to business channels of distribution

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2006
EventISBM 2nd biennial academic conference - Chicago, United States
Duration: 1 Jan 20061 Jan 2006

Conference

ConferenceISBM 2nd biennial academic conference
Abbreviated titleISBM 2006
CountryUnited States
CityChicago
Period1/01/061/01/06

Cite this