The channel health index: a metric to capture the motivation of business to business channels of distribution

David I. Gilliland, S.K. Kim

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2006
Event	ISBM 2nd biennial academic conference - Chicago, United States Duration: 1 Jan 2006 → 1 Jan 2006

Conference	ISBM 2nd biennial academic conference
Abbreviated title	ISBM 2006
Country/Territory	United States
City	Chicago
Period	1/01/06 → 1/01/06

Cite this

@conference{23deb8776a7e40d9b31a4ee8463c211c,

title = "The channel health index: a metric to capture the motivation of business to business channels of distribution",

author = "Gilliland, {David I.} and S.K. Kim",

year = "2006",

language = "English",

note = "ISBM 2nd biennial academic conference, ISBM 2006 ; Conference date: 01-01-2006 Through 01-01-2006",

}