The creation and evaluation of consumption-related interpersonal communication through on-line communities

Research output

Research output per year 2003 2003 2003

• 3 Conference publication

Research output per year

Research output per year

Search results

• 2003

  An examination of the consequences of market orientation in China

  Qu, R. & Ennew, C. T., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).

  Research output: Chapter in Book/Published conference output › Conference publication

• Do organisational commitment and job satisfaction influence service quality of the customer-contact employees in banking call centres?

  Malhotra, N. & Mukherjee, A., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Ling, I. (eds.).

  Research output: Chapter in Book/Published conference output › Conference publication

• Rejection of supplier incentive programs: a reseller perspective

  Gilliland, D. I. & Kim, S. K., 2003, (Unpublished) Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).

  Research output: Chapter in Book/Published conference output › Conference publication