The creation of marketing assets: the role of new product development

Vasilios Theoharakis, Graham J. Hooley

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2007
Event14th International Product Development Management Conference - Porto, Portugal
Duration: 10 Jun 200712 Jun 2007

Conference

Conference14th International Product Development Management Conference
CountryPortugal
CityPorto
Period10/06/0712/06/07

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