The development and impact of marketing capabilities in central Europe

John Fahy, Graham Hooley, Tony Cox, Jozsef Beracs, Krzysztof Fonfara, Boris Snoj

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The development and impact of marketing capabilities in central Europe'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science