The effect of age, gender and driver status on pedestrians' intentions to cross the road in risky situations

Carol Holland*, Roslyn Hill

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

The theory of planned behaviour (TPB) has been used successfully in the past to account for pedestrians' intentions to cross the road in risky situations. However, accident statistics show age and gender differences in the likelihood of adult pedestrian accidents. This study extends earlier work by examining the relative importance of the model components as predictors of intention to cross for four different adult age groups, men, women, drivers and nondrivers. The groups did not differ in the extent to which they differentiated between two situations of varying perceived risk. The model fit was good, but accounted for less of the variance in intention for the youngest group (17-24) than for other age groups. Differences between the age groups in intention to cross seemed to be due to differences in perceived value of crossing rather than differences in perceived risk. Women were less likely to intend to cross than men and perceived more risk, and there were important age, gender and driver status differences in the importance of the TPB variables as predictors of intention. A key implication of these findings is that road safety interventions need to be designed differently for different groups. © 2006 Elsevier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)224-237
Number of pages14
JournalAccident Analysis and Prevention
Volume39
Issue number2
DOIs
Publication statusPublished - Mar 2007

Keywords

  • age
  • gender
  • nondrivers
  • pedestrian
  • perceived risk
  • road safety education
  • theory of planned behaviour

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