Original language | English |
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Publication status | Published - 2001 |
Event | Academy of Marketing Conference (AM) - Cardiff, United Kingdom Duration: 2 Jul 2001 → 4 Jul 2001 |
Conference
Conference | Academy of Marketing Conference (AM) |
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Country/Territory | United Kingdom |
City | Cardiff |
Period | 2/07/01 → 4/07/01 |
Other | A Marketing Odyssey |
Bibliographical note
CD ROMKeywords
- Service quality
- Service encounter
- Employee behaviours
- Service leadership