The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences

Shih-Tung Shu, Veronica Wong, Nick J. Lee

Research output: Contribution to journalArticlepeer-review

Abstract

Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
Original languageEnglish
Pages (from-to)199-218
Number of pages20
JournalJournal of Strategic Marketing
Volume13
Issue number3
DOIs
Publication statusPublished - 2005

Keywords

  • innovation
  • new product development
  • knowledge
  • learning
  • international

Fingerprint

Dive into the research topics of 'The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences'. Together they form a unique fingerprint.

Cite this