The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien C Schmitt

Research output: Contribution to conferenceAbstract

Abstract

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.
Original languageEnglish
Publication statusPublished - 2013
Event2013 European conference of the Association for Consumer Research - CCIB Conference Centre, Barcelona, Spain
Duration: 4 Jul 20136 Jul 2013

Conference

Conference2013 European conference of the Association for Consumer Research
Abbreviated titleEACR 2013
CountrySpain
CityBarcelona
Period4/07/136/07/13
OtherThe theme of EACR 2013 is: "Consumer Research in turbulent times: Managing a balancing act". For four years now, messages on how our economic and financial systems going through turbulent times have dominated news reports. Numbers rolling by on ticker tapes might not mean much to most people, but we are assured one thing: things are bad, and we better prepare for tough times. At the same time, consumers have been declared to be the engine of the economy, and they are called upon to restore prosperity through generous spending. Such contradictory demands leave consumers confused.

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  • Research Output

    The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

    Feiereisen, S., Rasolofoarison, D., de Valck, K. & Schmitt, J. C., 2014, In : [North American] Advances in Computer Research. 41, p. 246-247 2 p.

    Research output: Contribution to journalArticle

    Open Access
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  • Cite this

    Feiereisen, S., Rasolofoarison, D., de Valck, K., & Schmitt, J. C. (2013). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. Abstract from 2013 European conference of the Association for Consumer Research, Barcelona, Spain.