The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Stephanie Feiereisen
, Dina Rasolofoarison
, Kristine de Valck
, Julien C. Schmitt

Marketing and Entrepreneurship

City University
HEC Paris

Research output: Contribution to journal › Article › peer-review

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1 Abstract

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2013
The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption
Feiereisen, S., Rasolofoarison, D., de Valck, K. & Schmitt, J. C., 2013.
Research output: Unpublished contribution to conference › Abstract › peer-review