The evaluation of channel trade programs: effects on reseller support behaviour

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 34th EMAC Annual Conference 2005
EditorsGabriele Troilo
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05
OtherReinventing Marketing: Contamination, innovation, integration

Bibliographical note

Proceeding of 34th EMAC Conference

Cite this

Kim, S. K., & Gilliland, D. I. (2005). The evaluation of channel trade programs: effects on reseller support behaviour. In G. Troilo (Ed.), Proceedings of 34th EMAC Annual Conference 2005