The evaluation of channel trade programs

effects on reseller support behaviour

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 34th EMAC Annual Conference 2005
EditorsGabriele Troilo
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05
OtherReinventing Marketing: Contamination, innovation, integration

Bibliographical note

Proceeding of 34th EMAC Conference

Cite this

Kim, S. K., & Gilliland, D. I. (2005). The evaluation of channel trade programs: effects on reseller support behaviour. In G. Troilo (Ed.), Proceedings of 34th EMAC Annual Conference 2005
Kim, S.K. ; Gilliland, David I. / The evaluation of channel trade programs : effects on reseller support behaviour. Proceedings of 34th EMAC Annual Conference 2005. editor / Gabriele Troilo. 2005.
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title = "The evaluation of channel trade programs: effects on reseller support behaviour",
author = "S.K. Kim and Gilliland, {David I.}",
note = "Proceeding of 34th EMAC Conference",
year = "2005",
language = "English",
editor = "Gabriele Troilo",
booktitle = "Proceedings of 34th EMAC Annual Conference 2005",

}

Kim, SK & Gilliland, DI 2005, The evaluation of channel trade programs: effects on reseller support behaviour. in G Troilo (ed.), Proceedings of 34th EMAC Annual Conference 2005. 34th Annual Conference of the European Marketing Academy, Milan, Italy, 24/05/05.

The evaluation of channel trade programs : effects on reseller support behaviour. / Kim, S.K.; Gilliland, David I.

Proceedings of 34th EMAC Annual Conference 2005. ed. / Gabriele Troilo. 2005.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - The evaluation of channel trade programs

T2 - effects on reseller support behaviour

AU - Kim, S.K.

AU - Gilliland, David I.

N1 - Proceeding of 34th EMAC Conference

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of 34th EMAC Annual Conference 2005

A2 - Troilo, Gabriele

ER -

Kim SK, Gilliland DI. The evaluation of channel trade programs: effects on reseller support behaviour. In Troilo G, editor, Proceedings of 34th EMAC Annual Conference 2005. 2005