The evaluation of channel trade programs: effects on reseller support behaviour

S.K. Kim; David I. Gilliland

The evaluation of channel trade programs: effects on reseller support behaviour

S.K. Kim, David I. Gilliland

Marketing and Entrepreneurship

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of 34th EMAC Annual Conference 2005
Editors	Gabriele Troilo
Publication status	Published - 2005
Event	34th Annual Conference of the European Marketing Academy - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference

Conference	34th Annual Conference of the European Marketing Academy
Abbreviated title	EMAC 2005
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05
Other	Reinventing Marketing: Contamination, innovation, integration

Bibliographical note

Proceeding of 34th EMAC Conference

Cite this

@inproceedings{82e23fec2bbd4b3490c4df8c9d93691c,

title = "The evaluation of channel trade programs: effects on reseller support behaviour",

author = "S.K. Kim and Gilliland, {David I.}",

note = "Proceeding of 34th EMAC Conference; 34th Annual Conference of the European Marketing Academy, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2005",

language = "English",

editor = "Gabriele Troilo",

booktitle = "Proceedings of 34th EMAC Annual Conference 2005",

}