The future that has already happened!

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: Concepts and strategies
Editors	S. Dibb, L. Simkin, W.M. Pride, O.C. Ferrell
Publisher	Houghton Mifflin
Pages	788-790
Number of pages	3
Volume	4th Edition
ISBN (Print)	978-0-61853-203-2
Publication status	Published - 2001

Cite this

@inbook{6a75e4b0cc9e478a8c7ad39deaab68ef,

title = "The future that has already happened!",

author = "Hooley, \{Graham J.\}",

year = "2001",

language = "English",

isbn = "978-0-61853-203-2",

volume = "4th Edition",

pages = "788--790",

editor = "S. Dibb and L. Simkin and W.M. Pride and O.C. Ferrell",

booktitle = "Marketing: Concepts and strategies",

publisher = "Houghton Mifflin",

}