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The identity-matching principle: Corporate and organizational identification in a franchising system

  • Johannes Ullrich*
  • , Jan Wieseke
  • , Oliver Christ
  • , Martin Schulze
  • , Rolf Van Dick
  • *Corresponding author for this work
  • Johann Wolfgang Goethe-Universität Frankfurt am Main
  • Universität Mannheim
  • Philipps-Universität Marburg

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