The impact of market-focused resource on business performance

Graham J. Hooley, J. Beracs

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarket orientation in the modern economy
    EditorsJózsef Beracs
    PublisherBudapest University of Economic Sciences and Public Administration
    Pages36-45
    Number of pages10
    Publication statusPublished - 2002

    Publication series

    NameNew frontiers in marketing strategy
    Volume3

    Cite this

    Hooley, G. J., & Beracs, J. (2002). The impact of market-focused resource on business performance. In J. Beracs (Ed.), Market orientation in the modern economy (pp. 36-45). (New frontiers in marketing strategy; Vol. 3). Budapest University of Economic Sciences and Public Administration.