The impact of market-focused resource on business performance

Graham J. Hooley, J. Beracs

    Research output: Chapter in Book/Published conference outputChapter

    Original languageEnglish
    Title of host publicationMarket orientation in the modern economy
    EditorsJózsef Beracs
    PublisherBudapest University of Economic Sciences and Public Administration
    Number of pages10
    Publication statusPublished - 2002

    Publication series

    NameNew frontiers in marketing strategy

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