The impact of market-focused resource on business performance

Graham J. Hooley, J. Beracs

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarket orientation in the modern economy
    EditorsJózsef Beracs
    PublisherBudapest University of Economic Sciences and Public Administration
    Pages36-45
    Number of pages10
    Publication statusPublished - 2002

    Publication series

    NameNew frontiers in marketing strategy
    Volume3

    Cite this

    Hooley, G. J., & Beracs, J. (2002). The impact of market-focused resource on business performance. In J. Beracs (Ed.), Market orientation in the modern economy (pp. 36-45). (New frontiers in marketing strategy; Vol. 3). Budapest University of Economic Sciences and Public Administration.
    Hooley, Graham J. ; Beracs, J. / The impact of market-focused resource on business performance. Market orientation in the modern economy. editor / József Beracs. Budapest University of Economic Sciences and Public Administration, 2002. pp. 36-45 (New frontiers in marketing strategy).
    @inbook{90c03f7345c64fbfaa1b09f322d5c217,
    title = "The impact of market-focused resource on business performance",
    author = "Hooley, {Graham J.} and J. Beracs",
    year = "2002",
    language = "English",
    series = "New frontiers in marketing strategy",
    publisher = "Budapest University of Economic Sciences and Public Administration",
    pages = "36--45",
    editor = "József Beracs",
    booktitle = "Market orientation in the modern economy",

    }

    Hooley, GJ & Beracs, J 2002, The impact of market-focused resource on business performance. in J Beracs (ed.), Market orientation in the modern economy. New frontiers in marketing strategy, vol. 3, Budapest University of Economic Sciences and Public Administration, pp. 36-45.

    The impact of market-focused resource on business performance. / Hooley, Graham J.; Beracs, J.

    Market orientation in the modern economy. ed. / József Beracs. Budapest University of Economic Sciences and Public Administration, 2002. p. 36-45 (New frontiers in marketing strategy; Vol. 3).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - The impact of market-focused resource on business performance

    AU - Hooley, Graham J.

    AU - Beracs, J.

    PY - 2002

    Y1 - 2002

    M3 - Chapter

    T3 - New frontiers in marketing strategy

    SP - 36

    EP - 45

    BT - Market orientation in the modern economy

    A2 - Beracs, József

    PB - Budapest University of Economic Sciences and Public Administration

    ER -

    Hooley GJ, Beracs J. The impact of market-focused resource on business performance. In Beracs J, editor, Market orientation in the modern economy. Budapest University of Economic Sciences and Public Administration. 2002. p. 36-45. (New frontiers in marketing strategy).