The impact of market-focused resource on business performance

Graham J. Hooley, J. Beracs

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Market orientation in the modern economy
Editors	József Beracs
Publisher	Budapest University of Economic Sciences and Public Administration
Pages	36-45
Number of pages	10
Publication status	Published - 2002

Name	New frontiers in marketing strategy
Volume	3

Cite this

@inbook{90c03f7345c64fbfaa1b09f322d5c217,

title = "The impact of market-focused resource on business performance",

author = "Hooley, {Graham J.} and J. Beracs",

year = "2002",

language = "English",

series = "New frontiers in marketing strategy",

publisher = "Budapest University of Economic Sciences and Public Administration",

pages = "36--45",

editor = "J{\'o}zsef Beracs",

booktitle = "Market orientation in the modern economy",

}