The impact of marketing activities on business performance

J. Beracs, Graham J. Hooley

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationNew Frontiers in Marketing Strategy
    EditorsJ. Beracs
    Place of PublicationHungary
    PublisherBudapest University of Economic Sciences
    Pages25-35
    Number of pages11
    Publication statusPublished - 2002

    Cite this

    Beracs, J., & Hooley, G. J. (2002). The impact of marketing activities on business performance. In J. Beracs (Ed.), New Frontiers in Marketing Strategy (pp. 25-35). Budapest University of Economic Sciences.