The impact of marketing activities on business performance

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	New Frontiers in Marketing Strategy
Editors	J. Beracs
Place of Publication	Hungary
Publisher	Budapest University of Economic Sciences
Pages	25-35
Number of pages	11
Publication status	Published - 2002

Cite this

@inbook{0b2d3d87e87648228b2f24c1a02c1ba6,

title = "The impact of marketing activities on business performance",

author = "J. Beracs and Hooley, \{Graham J.\}",

year = "2002",

language = "English",

pages = "25--35",

editor = "J. Beracs",

booktitle = "New Frontiers in Marketing Strategy",

publisher = "Budapest University of Economic Sciences",

}