O impacto dos recursos da empresa na performance de inovação

Translated title of the contribution: The impact of marketing resources on innovation performance

Graham J. Hooley, M. Perin, C. Sampaio

    Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

    Translated title of the contributionThe impact of marketing resources on innovation performance
    Original languagePortuguese
    Pages1865
    Number of pages1
    Publication statusPublished - Sep 2006
    Event30º Encontro da ANPAD (EnANPAD 2006) - Salvador, Brazil
    Duration: 23 Sep 200627 Sep 2006

    Conference

    Conference30º Encontro da ANPAD (EnANPAD 2006)
    Country/TerritoryBrazil
    CitySalvador
    Period23/09/0627/09/06

    Keywords

    • corporate resources
    • innovation performance
    • recursos da empresa
    • desempenho da inovação

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