The impact of parenthood on consumption: the new car buying experience

Vicky M. Story, Andrea J. Davies, Andrew M. Farrell

Research output: Contribution to conferencePaper

Abstract

In this article the authors discuss the new car buying experience for expectant and new parents to identify the impact of becoming a parent on the values and attitudes they exhibit during the purchase experience and in the final choice they make. In particular, the authors contend that the introduction of a first baby to a family unit will influence the buying process as parents will use consumption to express values and to determine product usage. Firstly, literature delineating the buying process is reviewed, along with literature relating to value adjustment concerning the addition of a newborn to the family unit and the influences of impending or recent parenthood upon the purchase process for a new car. Following this discussion, research suggestions and managerial implications are discussed.
Original languageEnglish
Publication statusPublished - 2005
EventAcademy of Marketing Conference 2005 - Dublin, Ireland
Duration: 1 Jul 2005 → …

Conference

ConferenceAcademy of Marketing Conference 2005
CountryIreland
CityDublin
Period1/07/05 → …

Keywords

  • buyer behaviour
  • consumption
  • parenthood
  • cars

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  • Cite this

    Story, V. M., Davies, A. J., & Farrell, A. M. (2005). The impact of parenthood on consumption: the new car buying experience. Paper presented at Academy of Marketing Conference 2005, Dublin, Ireland.