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The Influence of Organizational and National Culture on New Product Performance

  • David I Gilliland
  • , Heiner Evanschitzky
  • , Martin Eisend
  • Europa-Universitat Viadrina Frankfurt (Oder)

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2013

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