TY - JOUR
T1 - The influence of recent tasting experience on expected liking for foods
AU - Robinson, Eric
AU - Blissett, Jackie
AU - Higgs, Suzanne
PY - 2013/1/1
Y1 - 2013/1/1
N2 - Expected liking is an important determinant of food choice and there is some suggestion that liking expectations are stable over time. Here we examine the impact that a recent ‘disappointing’ hedonic experience has on expected liking. In Study 1, we examine if a disappointing experience results in changes to expected liking one day after tasting and one week after tasting. In Study 2, we examine whether past frequency of eating a food determines whether a disappointing hedonic experience results in changes to expected liking. In Study 1, expected liking for a food was reduced 1 day after a disappointing experience, but not 1 week afterwards. In Study 2, past frequency of eating moderated whether expected liking for a food was reduced 1 week after a disappointing experience: expected liking of a infrequently eaten food was reduced, but not expected liking of a frequently eaten food. Liking expectations can be influenced by disconfirmatory hedonic experiences with a food product, but these effects are dependent upon the recency of the experience and the past frequency with which the food is eaten.
AB - Expected liking is an important determinant of food choice and there is some suggestion that liking expectations are stable over time. Here we examine the impact that a recent ‘disappointing’ hedonic experience has on expected liking. In Study 1, we examine if a disappointing experience results in changes to expected liking one day after tasting and one week after tasting. In Study 2, we examine whether past frequency of eating a food determines whether a disappointing hedonic experience results in changes to expected liking. In Study 1, expected liking for a food was reduced 1 day after a disappointing experience, but not 1 week afterwards. In Study 2, past frequency of eating moderated whether expected liking for a food was reduced 1 week after a disappointing experience: expected liking of a infrequently eaten food was reduced, but not expected liking of a frequently eaten food. Liking expectations can be influenced by disconfirmatory hedonic experiences with a food product, but these effects are dependent upon the recency of the experience and the past frequency with which the food is eaten.
UR - https://www.sciencedirect.com/science/article/pii/S0950329312001279
U2 - 10.1016/j.foodqual.2012.07.001
DO - 10.1016/j.foodqual.2012.07.001
M3 - Article
SN - 0950-3293
VL - 27
SP - 101
EP - 106
JO - Food Quality and Preference
JF - Food Quality and Preference
IS - 1
ER -