This study investigates the role of attributes from the technology acceptance model in influencing the behavioural intention and adoption of the Interbank Mobile Payment Service (IMPS) in the Indian context. The TAM model is empirically tested against the accumulated data from both, the users and prospective users of this technology. For analysis purposes, the SPSS tool is used to test the data reliability, along with the linear and logistic regressions. Whilst, a positive relationship between relative advantage and intention, and ease of use and intention is established, ease of use is also found to positively impact relative advantage. Furthermore, behavioural intention also displays a significant impact on the actual use of IMPS. The findings are discussed, limitations identified, and research implications and future directions from this study are then finally highlighted.
|Journal||International Journal of Indian Culture and Business Management|
|Publication status||Published - 9 Jun 2014|