| Original language | English |
|---|---|
| Title of host publication | Marketing Strategy |
| Editors | J. Cadogan |
| Publisher | SAGE |
| ISBN (Print) | 9781848601178 |
| Publication status | Published - 2009 |
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The life cycle concept revisited: aid or albatross?
- Graham J. Hooley
Research output: Chapter in Book/Published conference output › Chapter