The marketing-finance interface

J. Ratnatunga, Graham J. Hooley

Research output: Chapter in Book/Published conference output › Chapter

Name	The international library of management
Publisher	Ashgate
Volume	27

Cite this

@inbook{ba585812bb5d44d0a175a8976d538ada,

title = "The marketing-finance interface",

author = "J. Ratnatunga and Hooley, {Graham J.}",

year = "2001",

language = "English",

isbn = "978-1-85521-593-1",

series = "The international library of management",

publisher = "Ashgate",

pages = "7--21",

editor = "Wilson, {Richard M.S.}",

booktitle = "Marketing controllership",

}

TY - CHAP

T1 - The marketing-finance interface

AU - Ratnatunga, J.

AU - Hooley, Graham J.

PY - 2001

Y1 - 2001

UR - http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=545&edition_id=1296

M3 - Chapter

SN - 978-1-85521-593-1

SN - 1-85521-593-4

T3 - The international library of management

SP - 7

EP - 21

BT - Marketing controllership

A2 - Wilson, Richard M.S.

PB - Ashgate

CY - Aldershot (UK)

ER -