The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making

J. Saunders, A. Broderick, T.C. Melewar, E Breivik (Editor), A W Falkenberg (Editor), K Gronhaus (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Pages7
Number of pages1
Publication statusPublished - 2001
Event30th European Marketing Academy Conference - Bergen, Norway
Duration: 8 May 200111 May 2001

Conference

Conference30th European Marketing Academy Conference
Abbreviated titleEMAC 2001
CountryNorway
CityBergen
Period8/05/0111/05/01
OtherDoctoral Colloquium
Rethinking European Marketing

Cite this

Saunders, J., Broderick, A., Melewar, T. C., Breivik, E. (Ed.), Falkenberg, A. W. (Ed.), & Gronhaus, K. (Ed.) (2001). The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making. 7. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.
Saunders, J. ; Broderick, A. ; Melewar, T.C. ; Breivik, E (Editor) ; Falkenberg, A W (Editor) ; Gronhaus, K (Editor). / The moderating effects of marketing mix universals : modelling a holistic framework for international decision-making. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.1 p.
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year = "2001",
language = "English",
pages = "7",
note = "30th European Marketing Academy Conference, EMAC 2001 ; Conference date: 08-05-2001 Through 11-05-2001",

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Saunders, J, Broderick, A, Melewar, TC, Breivik, E (ed.), Falkenberg, AW (ed.) & Gronhaus, K (ed.) 2001, 'The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making', Paper presented at 30th European Marketing Academy Conference, Bergen, Norway, 8/05/01 - 11/05/01 pp. 7.

The moderating effects of marketing mix universals : modelling a holistic framework for international decision-making. / Saunders, J.; Broderick, A.; Melewar, T.C.; Breivik, E (Editor); Falkenberg, A W (Editor); Gronhaus, K (Editor).

2001. 7 Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The moderating effects of marketing mix universals

T2 - modelling a holistic framework for international decision-making

AU - Saunders, J.

AU - Broderick, A.

AU - Melewar, T.C.

A2 - Breivik, E

A2 - Falkenberg, A W

A2 - Gronhaus, K

PY - 2001

Y1 - 2001

M3 - Paper

SP - 7

ER -

Saunders J, Broderick A, Melewar TC, Breivik E, (ed.), Falkenberg AW, (ed.), Gronhaus K, (ed.). The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.