The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making

J. Saunders, A. Broderick, T.C. Melewar, E Breivik (Editor), A W Falkenberg (Editor), K Gronhaus (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Pages7
Number of pages1
Publication statusPublished - 2001
Event30th European Marketing Academy Conference - Bergen, Norway
Duration: 8 May 200111 May 2001

Conference

Conference30th European Marketing Academy Conference
Abbreviated titleEMAC 2001
CountryNorway
CityBergen
Period8/05/0111/05/01
OtherDoctoral Colloquium
Rethinking European Marketing

Cite this

Saunders, J., Broderick, A., Melewar, T. C., Breivik, E. (Ed.), Falkenberg, A. W. (Ed.), & Gronhaus, K. (Ed.) (2001). The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making. 7. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.