The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making

J. Saunders, A. Broderick, T.C. Melewar, E Breivik (Editor), A W Falkenberg (Editor), K Gronhaus (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Pages	7
Number of pages	1
Publication status	Published - 2001
Event	30th European Marketing Academy Conference - Bergen, Norway Duration: 8 May 2001 → 11 May 2001

Conference	30th European Marketing Academy Conference
Abbreviated title	EMAC 2001
Country/Territory	Norway
City	Bergen
Period	8/05/01 → 11/05/01
Other	Doctoral Colloquium Rethinking European Marketing

Cite this

@conference{ab975fa3865445f3925d9de37e36687e,

title = "The moderating effects of marketing mix universals: modelling a holistic framework for international decision-making",

author = "J. Saunders and A. Broderick and T.C. Melewar and E Breivik and Falkenberg, {A W} and K Gronhaus",

year = "2001",

language = "English",

pages = "7",

note = "30th European Marketing Academy Conference, EMAC 2001 ; Conference date: 08-05-2001 Through 11-05-2001",

}