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The primacy of theory
Nick J. Lee, Gordon E. Greenley
Marketing & Strategy
Aston Business School
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Keyphrases
Theoretical Development
100%
Conceptual Thinking
33%
Space Constraints
33%
Design Methodology
33%
Academic Journals
33%
Marketing Journals
33%
Significant Benefit
33%
Top Journals
33%
Contribution to Knowledge
33%
Theoretical Conceptualization
33%
Economics, Econometrics and Finance
Marketing
100%