Skip to main navigation
Skip to search
Skip to main content
Aston Research Explorer Home
Help & FAQ
Home
Research units
Profiles
Research Outputs
Datasets
Student theses
Activities
Press/Media
Prizes
Equipment
Search by expertise, name or affiliation
The primacy of theory
Nick J. Lee, Gordon E. Greenley
Marketing & Strategy
Aston Business School
Research output
:
Contribution to journal
›
Editorial
›
peer-review
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'The primacy of theory'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Business & Economics
Primacy
100%
Academic Journals
50%
Development Stage
47%
Marketing
37%
Guidance
36%
Conceptualization
35%
Design Methodology
18%